11 08, 2017

SEO Copywriting


SEO Copywriting is a hot topic nowadays in the world of SEO and most digital marketing circles. But what does it mean to you a business owner who wants their website to rank under the right searches and drive targeted traffic that will convert to sales, leads, calls or whatever it is your website is trying to accomplish. As with most things only a quick Google search will yeild you an infomation overload for a million and one different methods and companies with promises of  "TOP RANK" or "TOP 10 Rank on Google & Bing". What I want to accomplish to peal back the layers of marketing jargin and useless bait and switch webinars and provide you with a clear overview of what SEO Copywriting is and why you should care. A Working Definition of SEO Copywriting SEO Copywriting is [...]

SEO Copywriting 2017-08-11T11:00:15+00:00
1 05, 2017

Effective WooCommerce Product Pages


Could it be time for a product photo shoot? If not selling tangible goods, you might consider updating product pages with a more contemporary, responsive design. Whatever it is, be sure to ask yourself these questions about your WooCommerce product pages: SHARE! SHARE! SHARE! Add social share buttons underneath your products to up the chance of spreading the word. If selling physical goods, consider a Pinterest “pin-it” button. While many tend to only focus on Twitter and Facebook, Pinterest is driving online commerce and should not be forgotten. PRODUCT DESCRIPTIONS The description can entice a purchase and very important for On-page SEO. Be sure to include a description of the item you’re selling. A piece of content is more likely to rank and be found relevant by bot crawlers if the underlying text is relevant to the headline. You should [...]

Effective WooCommerce Product Pages 2017-05-01T14:40:42+00:00
1 05, 2017

Let’s Encrypt-based SSL Certificates, Now Available!


Introduced in 2016, Let's Encrypt represents a free open certificate authority (CA), which provides website owners with digital certificates for enabling HTTPS (SSL/TLS). It was launched by the Internet Security Research Group (ISRG), a public-benefit organization sponsored by the Mozilla Foundation, the Electronic Frontier Foundation (EFF) and Cisco Systems, with the aim of making HTTPS encryption both affordable and user-friendly. Their main goal is to create a more secure, privacy-driven web. Let's Encrypt certificates are: free to use: each domain name owner can obtain a trusted certificate at absolutely no cost automatic: the certificate setup and renewal procedures are fully automated; no human intervention is needed simple to use: there are neither payments to make, nor validation emails to respond to secure: Let's Encrypt serves as a platform for implementing the latest security practices fully transparent: all issued certificates are [...]

Let’s Encrypt-based SSL Certificates, Now Available! 2017-05-01T14:21:05+00:00
11 04, 2017

What are the advantages of semi-dedicated servers?


Semi-dedicated servers are a time-proven solution for owners of resource-consuming sites who need to migrate from a regular shared hosting platform to a more powerful one at a reasonable cost. Since their introduction 6 years ago, our semi-dedicated servers have become a preferred choice for hundreds of users who have outgrown the resources offered by their shared hosting accounts, but are not yet ready to move to a dedicated server. Here are some of the advantages of moving up to a semi-dedicated server: Boosted performance – semi-dedicated servers offer 4-5 times more performance-critical resources, including substantially increased CPU usage quotas and lavish amounts of database query processing power. This will help users run busy sites and complex applications and handle vast numbers of concurrent requests sent by forum users, online shoppers, etc. Guaranteed security – semi-dedicated server users can rest assured [...]

What are the advantages of semi-dedicated servers? 2017-04-11T09:18:54+00:00
12 12, 2016

Drive Traffic with Pinterest


Drive Traffic with Pinterest Drive Traffic top your website is what it's all about right? And if you’ve been paying even a little attention to the world of social media in the last decade, chances are you’ve heard about Pinterest, a photo- and link-based collection site where users can create “pinboards” (or simply “boards”) to save interesting photos and links—sort of like a 21st century version of a cork-board collage. You may even have a personal account for exploring DIY projects, saving inspirational quotes or planning for your future. But have you ever considered what Pinterest can do for your website? Direct linking, pinning and sharing draw in new visitors naturally One of the less-obvious benefits of Pinterest is its ability to draw users to the source sites for various content. Because Pinterest can’t display the entirety of the source [...]

Drive Traffic with Pinterest 2016-12-12T11:49:55+00:00
9 12, 2016

Why Social Media Works


Social Media Works These days, when a person starts a small business, one of the first questions he or she is asked by prospective clients, customers, friends and family is the inevitable “are you on Facebook?” For some, the answer is “yes, of course!” For other, less tech-friendly folk, however, the answer is often a dismissive middle-ground response like “well, not yet, but maybe in the near future.” Unfortunately for the latter, the importance of social media in today’s business climate cannot be overstated. The need to establish a social media presence is inescapable, with many customers—especially millennials—opting to interact with companies almost completely online. Affordable, Dynamic Content With a Life of its Own Social Media sites like Facebook and Twitter work for business content because they are inherently dynamic. The information is meant not only to be seen, but [...]

Why Social Media Works 2016-12-09T16:07:42+00:00
9 12, 2016

Small Business Blogging Best Practices


Small Business Blogging sounds like an easy task on its face, but many businesses fail to maintain a blog for simple reasons: insufficient content, poor linking, less-than-stellar writing, and other little pitfalls. Take a look at a few best practices for making sure your small business blog doesn’t go the way of the dinosaur. Keep Up With Regular, Fresh Content The number one most important thing you can do to ensure the success of your small business blog is to regularly post new and engaging content. Whether this is every day, twice a week, once a week, twice monthly or on some other schedule really depends on your industry and audience, but the important thing is to keep your content pool from stagnating with updates at (ideally predictable) recurring increments. And yes, this means that reposts of old content are [...]

Small Business Blogging Best Practices 2016-12-09T12:18:56+00:00
9 12, 2016

WordPress SEO And It’s Benefits


Believe it or not, WordPress is one of the world’s most popular content management systems. Really, it should come as no surprise; WordPress offers a full, flexible suite of tools to users of all skill levels, making it easy to publish, update, move and delete content as needed. What few people realize, however, is how truly beneficial WordPress can be for Search Engine Optimization (SEO). Content publishing and analysis made easy One of the simplest ways to improve WordPress SEO results on a given site is to simply publish a significant stream of keyword-rich content on a regular basis. The last thing you need when working to amp up your blog’s volume is a system that’s going to make you jump through hoops for every post. With WordPress SEO’s intuitive user interface and full range of formatting and publishing options, [...]

WordPress SEO And It’s Benefits 2016-12-09T11:33:37+00:00
22 11, 2016

How to Use AMP with WooCommerce


AMP with WooCommerce The AMP Project isn't super clear about what constitutes as “news” when it says that news is the first type of content supported. But articles, recipes, reviews, and video are the content types offered as examples of what they consider "news". For most eCommerce sites, the important content type outside of landing pages will be articles. But let’s be clear on what constitutes an article. The AMP framework relies on structured data outlined by the Schema.org  standard to define what type of content is on a page. Schema.org defines an article as: “An article, such as a news article or piece of an investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.” By this definition, most eCommerce sites wouldn't normally offer articles. But consider the types of [...]

How to Use AMP with WooCommerce 2016-11-22T13:06:49+00:00
7 10, 2016

What is AMP and Why Should You Care?


AMP ( Accelerated Mobile Pages ) Accelerated Mobile Pages is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for  performance and building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages.   AMP is a Google-backed project designed as an open standard for publishers who want to have pages load quickly on mobile devices. In Feb. 2016, Google officially integrated AMP listings into its mobile search results. Pages making use of AMP get special places in the search results and/or with a special “AMP” designation. This made the SEO World go nuts. Quickly plugins began to appear in the WordPress Directory and even an [...]

What is AMP and Why Should You Care? 2016-11-22T09:30:20+00:00
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