SEO Copywriting is a hot topic nowadays in the world of SEO and most digital marketing circles. But what does it mean to you a business owner who wants their website to rank under the right searches and drive targeted traffic that will convert to sales, leads, calls or whatever it is your website is trying to accomplish. As with most things only a quick Google search will yeild you an infomation overload for a million and one different methods and companies with promises of “TOP RANK” or “TOP 10 Rank on Google & Bing“. What I want to accomplish to peal back the layers of marketing jargin and useless bait and switch webinars and provide you with a clear overview of what SEO Copywriting is and why you should care.
A Working Definition of SEO Copywriting
SEO Copywriting is a specialized form of online writing that:
- Contains keyphrases — words your target reader types into a search box to find the information they want.
- Helps online content rank higher in search results (such as Google.)
- Drives qualified traffic.
Thats the best definition I found in my intital research. If your more of a visual person you can see a pretty good video here. The best way to sum all of it up is to say SEO Copywriting is just quality writing, there is no need to be repetitive, mechanical or lose direction or conversion focus.
SEO Copywriting & Holistic SEO
Yoast says ” In our view, your primary goal should be to build and maintain THE BEST website. Ranking in Google will come automatically if your website is of extremely high quality.” I agree wholeheartedly with this sentiment and you should too, Yoast is a very well respected SEO knowledge leader and he makes an awesome WordPress SEO Plugin, but he’s not the only source of great SEO Knowledge. Another great resource is Authority Hacker they have some great information and services too. I always recomend my design and SEO services but I also like to offer my resources as well for the do it yourself types reading my blog.
Holistic SEO is a marketing strategy aimed at making the best website in your market. In order to do so, the technical aspects of your site needs to be flawless ( see me) . Most importantly, the content of your website should be well written and aimed at your audience. This approach asks for quality SEO copywriting skills. You can read more from Yoast here. Essentually the lynch pin of all Holistic SEO is SEO Copywriting.
So what do you do? Who do you listen to and who really knows the right way to accomplish this and become a SEO Copywriting king! Well you have several choices and I will lay them out for you.
- Hire a copywriter who can show proof they have written quality content specific to your niche market.
- Gamble on a copywriter from a Freelance Portal like Fiver or Upwork. (some are great but some aren’t)
- Learn how to write quality content yourself.*
*Here are three amazing resources I have found to help you on your way to becoming a SEO Copywriting Machine.
- Authority Hacker SEO Copywriting System
- Yoast SEO copywriting: the ultimate guide.
- 10 Tips for Effective #SEO Copywriting